Digital First Media and pretty much everyone else who wants to - are going to be taking part on the weekly Twitter chat at noon, Eastern Time.
Today we're revisiting metrics beyond unique visitors and page views. What are the real metrics that matter? Why? How do you measure that? What can journalists do with this data? As always, there will be #realtalk.
You can check out past chats over here. If you use Tweetchat you don't have to type the hashtag.
If you want to chime in, post a comment in the container or a tweet with the hashtag "#dfmchat" so it can automatically appear below.