Friday, November 26, 2010

Thursday, November 18, 2010

Loco people drinking Four Loko

And here's New York Assemblyman Felix Ortiz:

View more news videos at:

Wednesday, November 17, 2010

How to marry print, web with Quick Response codes

Today's print version of the Freeman has a new feature, which is building upon Wednesday's Quick Response code on the front page.

First, a re-cap. The front page's QR code allows you to 'Like' the Freeman on Facebook with your smartphone. So far I've heard a lot of buzz about it, but we haven't gotten many 'Likes' through it - yet. (I'm also pushing social media elsewhere, so our recent increase in 'Likes' has been partially due to that effort).

In today's Life section, left, accompanying a food story about Aroma Thyme Bistro in Ellenville, there is a QR box (which in this section is replacing the On The Web box). This code, I believe, enhances print by allowing smartphone users to seamlessly watch a video related to the story right on their phones.

Let me demonstrate.

Monday, November 15, 2010

How to make Quick Response codes work for your publication

Starting Tuesday and through November, you'll see this at the bottom of the front page in the print edition of the Daily Freeman:

It's a QR (Quick Response) code. It will run with the following explanation.

"Scan this QR (Quick Response) code to 'Like' the Freeman on Facebook. You will need special software on your camera-equipped smartphone to decode the image. Search for ‘QR code’ in your phone’s app store"

You'll need a smartphone, and it could be any of these:

This is part of the Journal Register Company's Idealab, something that I'm not explaining again.

Anyway, if you are too lazy to search for 'QR code' in your phone's app store, here are some, based on a quick search and categorized by device. I'm only listing free apps:

Wednesday, November 3, 2010

Open Thread

That's right!

I'm on vacation, so I won't be around until Nov. 15.

So feel free to post whatever you want here to your heart's content.

I trust you'll use this opportunity responsibly.