Wednesday, April 22, 2009


The Canadian green marketing firm Terrachoice defines "Greenwashing" as "the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service."

In its new report, which you can read in the post below, the agency describes a new "sin":

the ‘Sin of Worshiping False Labels’. Some marketers are exploiting consumers’
demand for third-party certification by creating fake labels or false suggestions of third-party endorsement. This
development is serious enough to warrant its own category - hence the seventh Sin.

The image with this post is a good example.

So next time you go shopping, don't be fooled by "green" claims from companies.

Sometimes, a green cigar is not just a cigar.