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Daily Freeman Life Editor Ivan Lajara talks about journalism, living in the Hudson Valley, language, the Web, cats and even politics. But he shouldn't.

Wednesday, April 22, 2009

Greenwashing?


The Canadian green marketing firm Terrachoice defines "Greenwashing" as "the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service."

In its new report, which you can read in the post below, the agency describes a new "sin":

the ‘Sin of Worshiping False Labels’. Some marketers are exploiting consumers’
demand for third-party certification by creating fake labels or false suggestions of third-party endorsement. This
development is serious enough to warrant its own category - hence the seventh Sin.


The image with this post is a good example.

So next time you go shopping, don't be fooled by "green" claims from companies.

Sometimes, a green cigar is not just a cigar.

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