What is the meaning of Digital First?

You've probably heard us say 'Digital First' over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and such.

But (pardon me Double Rainbow guy) what does it mean?

Twitter fails, and the Twitterverse declares Twittmageddon

Someone discovered a bug yesterday that allowed Twitter users to force people into following them.

After Twitter discovered the bug, it set everyone's follow/follower count to 0.

Follow count display is set to 0 and follow/unfollow is temporarily offline while we fix a bug.less than a minute ago via webTwitter
twitter

Shortly thereafter, Twitter fixed the problem.

Follow bug discovered, remedied. Read our status blog for details. http://bit.ly/dhQ3fFless than a minute ago via webTwitter
twitter

But not before the Twitterdom declared the end of times. Here are but some examples:

* Trentonian columnist Jeff Edelstein decided to use one social network to talk about the other.

#Twitter goes down, I go on #Facebook. http://tinyurl.com/29nwhuvless than a minute ago via webJeff Edelstein
jeffedelstein

* Social Media guru (and Journal Register Company advisory board member) Jeff Jarvis had a moment of maturity.

You mean no one is following me right now? I can do anything? OK: Fart.less than a minute ago via EchofonJeff Jarvis
jeffjarvis

* Teen sensation Justin Bieber put his army into motion.

hackers i send a warning...u have now pissed off over 2 million teenage girls. They are more dangerous than Navy Seals.less than a minute ago via webJustin Bieber
justinbieber

* Conan O'Brien thinks of the future, probably IN THE YEAR 2000!

Twitter exploded today! I guess my dream of a world where Twitter runs our stock market, phones, and nuclear defense is still a ways off.less than a minute ago via webConan O'Brien
ConanOBrien

* Ashton Kutcher was happy.

twitter is being hacked by some turkish hacker. haha I have 0 followers.less than a minute ago via Brizzlyashton kutcher
aplusk

* Tom Fletcher of McFly was sad.

I have no followers...It's the end of the world! I'm alone and miserable again. HELLO...hello...hello (echoes through the empty void)less than a minute ago via webtom fletcher
tommcfly

* Wired Magazine freaked out.

Twitter.com says everybody has 0 followers and is following 0 people. Twitpocalypse!less than a minute ago via TweetieWired
wired

* P. Diddy decided to use his magical powers to solve the problem.

I will use my magical powers to fix this! Never fear @iamdiddy is here! HERE I COME TO SAVE THE DAY! Nothing nor no one can keep us apart!:)less than a minute ago via UberTwitteriamdiddy
iamdiddy