Wednesday, July 26, 2017

DFM chat on journalism metrics in a fragmented environment

Spike in reach or boa constrictor
digesting an elephant?

Digital First Media friends and other journalists, members of the community and fans of journalism are invited to take part in a Twitter chat Wednesday at noon, Eastern Time, to talk about all things journalism.

Today we are talking about metrics. What to use and how to use it in a way to further your journalistic goals. But further, how do you measure success in such a fragmented environment? How do you quantify other endeavors like alerts, newsletters, social videos or podcasts? And when do you pull the plug when something isn't quite working out?

If you want to be in the post chat archive, post a comment in the container or a tweet with the hashtag "#dfmchat" so it can automatically appear below.