And the ad has gone viral already.
The Darth Vader Super Bowl commercial, by Volskwagen, was written and produced by Kingston native David Povill, we are told by Mario Catalano, relaying a message from Gary Povill, the ophthalmologist with an office in Aaron Court in the city.
Catalano added, "Go Packers."
The ad has been viewed 1,776,836 times on Youtube as of this writing.
UPDATE: The 2011 Super Bowl ad now has more than 16 million views as of Monday, Feb. 7.
According to Mashable, 'The Force' is schedule to run in the second quarter.