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Daily Freeman Life Editor Ivan Lajara talks about journalism, living in the Hudson Valley, language, the Web, cats and even politics. But he shouldn't.

Wednesday, November 17, 2010

How to marry print, web with Quick Response codes

Today's print version of the Freeman has a new feature, which is building upon Wednesday's Quick Response code on the front page.

First, a re-cap. The front page's QR code allows you to 'Like' the Freeman on Facebook with your smartphone. So far I've heard a lot of buzz about it, but we haven't gotten many 'Likes' through it - yet. (I'm also pushing social media elsewhere, so our recent increase in 'Likes' has been partially due to that effort).

In today's Life section, left, accompanying a food story about Aroma Thyme Bistro in Ellenville, there is a QR box (which in this section is replacing the On The Web box). This code, I believe, enhances print by allowing smartphone users to seamlessly watch a video related to the story right on their phones.

Let me demonstrate.

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