The unbearable arrogance of being. On Twitter. To complain about it.

Even thought the metrics-obsessed Media Twitter totally knows that Twitter is not great for referral  traffic for news sites, because, you know, they are looking at their numbers, the Twitterati were nonetheless all sharing an essay in the Atlantic about how Twitter is not that big when it comes to traffic. 

So, just in case, let's be clear about something: If you're only using Twitter to increase web site traffic, you're doing it wrong.