Beyond the byline: Should journalists become 'brands'?

If you have a face, you're probably a brand.
Here's my alleged face, allegedly.

Journalists, members of Digital First Media and pretty much everyone else who wants to - are going to be taking part on the weekly Twitter chat at noon, Eastern Time.

Today we're talking about branding in journalism, as in, being known for your work. Is that even the right term? Should journalists become brands? Where is the line between marketing and building a reputation through work?  Is branding 'ruining journalism? Bring your #REALTALK.

The feed is posted below. You can also check out past chats over here.

If you want to chime in, post a comment in the container or a tweet with the hashtag "#dfmchat" so it can automatically appear below.