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Daily Freeman Life Editor Ivan Lajara talks about journalism, living in the Hudson Valley, language, the Web, cats and even politics. But he shouldn't.

Tuesday, November 11, 2008

A successful campaign

When it came to appealing to Joe Six Pack - especially during Prohibition -- Hyde Park's FDR's knew it best, as shown in this 1932 Campaign License Plate.




FDR, beer you can trust on.

...
1932 Campaign License Plate.
Green Duck, 1932
Franklin D. Roosevelt Library and Museum

Metal campaign piece simulating an automobile license plate. Has colored image of large stein of beer flanked by black and white images of Franklin D. Roosevelt (on left) and John N. Garner (on right). "ROOSEVELT AND GARNER" printed along bottom. Printed along very bottom edge: "© F.S. WATTELLS-TURRELL, 11323 INDIANA AVE., CHICAGO, ILL" and "GREEN DUCK CHICAGO".

Presented to FDR by F. Robers of Chicago, Illinois.

Gift of the Roosevelt Estate

P.S. It might be my beer goggles, but John Garner looks an awful lot like movie critic Roger Ebert.

Cheers!



Prohibition Beer Glass
Unknown Maker, 1933
Franklin D. Roosevelt Library and Museum

Clear drinking glass with red rim and image of donkey and elephant. Imprinted on the glass, in white, are the images of a "G.O.P." elephant and a "D.E.M." donkey facing off with their front legs resting on a barrel labeled "BEER." Above them are the words "AT LAST!" and between them "1933."

Prohibition was a major issue during the 1932 campaign, with the Republicans supporting it and the Democrats trying to repeal it. In 1933, while the Twenty-First Amendment (designed to do away with Prohibition) was making its way through the government, FDR amended the Volstead Act to allow the sale of beer.

Gift of the Franklin and Eleanor Roosevelt Institute (FERI)
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