Beyond the byline: Should journalists become 'brands'?
|If you have a face, you're probably a brand. |
Here's my alleged face, allegedly.
Today we're talking about branding in journalism, as in, being known for your work. Is that even the right term? Should journalists become brands? Where is the line between marketing and building a reputation through work? Is branding 'ruining journalism? Bring your #REALTALK.
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