Life Editor Ivan Lajara talks about living in the Hudson Valley, language, the Web, cats and even politics. But he shouldn't.
Friday, November 26, 2010
Thursday, November 25, 2010
Tuesday, November 23, 2010
NYPIRG's 'Trouble in Toyland' 2010
Friday, November 19, 2010
A Four Loko experiment in the name of science and/or stupidity
Labels: Four Loko
Thursday, November 18, 2010
Loco people drinking Four Loko
Wednesday, November 17, 2010
How to marry print, web with Quick Response codes
First, a re-cap. The front page's QR code allows you to 'Like' the Freeman on Facebook with your smartphone. So far I've heard a lot of buzz about it, but we haven't gotten many 'Likes' through it - yet. (I'm also pushing social media elsewhere, so our recent increase in 'Likes' has been partially due to that effort).
In today's Life section, left, accompanying a food story about Aroma Thyme Bistro in Ellenville, there is a QR box (which in this section is replacing the On The Web box). This code, I believe, enhances print by allowing smartphone users to seamlessly watch a video related to the story right on their phones.
Let me demonstrate.
Tuesday, November 16, 2010
Quick response codes, explained
Monday, November 15, 2010
How to make Quick Response codes work for your publication
It's a QR (Quick Response) code. It will run with the following explanation.
"Scan this QR (Quick Response) code to 'Like' the Freeman on Facebook. You will need special software on your camera-equipped smartphone to decode the image. Search for ‘QR code’ in your phone’s app store"
You'll need a smartphone, and it could be any of these:
This is part of the Journal Register Company's Idealab, something that I'm not explaining again.
Anyway, if you are too lazy to search for 'QR code' in your phone's app store, here are some, based on a quick search and categorized by device. I'm only listing free apps:
Read more »
Wednesday, November 3, 2010